Just now, in my junk email, I found this:
R0lex Repl!cas: Gorgeous looking craftsmanship
I decided that this is one of the finest, truest titles on a junk email ever. Our anonymous copywriter is not claiming that the product is made with great skill. Could it fall apart as you take it our of the box? Absolutely. But it looks gorgeously made, and somewhere, somebody is going to want that. I guess. Or perhaps they are trying to distract me with a few code words that appeal to me as a consumer, as discussed in this book on rhetoric.
This got me wondering - what other wonderful bits of truth have you encountered in advertising? Any favorites?
3 weeks ago